1. Interview / Research
We would sit down with you and anything other to discuss the following: Goals, General Likes-Dislikes, Processes, Vision, and anything the organization is open to share. Afterwards we will conduct a marketing, competitive, technology, legal, and language audit. Once we collected this data we will present audit to your team.
2. Clarifying Strategy
We will help start the conversation around developing a positioning platform. This will also include a brand brief, messaging, and other brand attributes.
3. Designing Identity
This is where we would conduct brainstorming, explore applications, and present visual strategy. You should see ideas come to life in this stage.
4. Brand Architecture
This is where we start to finalize the design program and start to see the look and feel of the brand. We will also be initiating trademark protection on marks.
5. Assets / Standards Guidelines
Here is where we wrap everything in a colorful box with a huge bow (metaphorically-speaking). We collect all the finalized designs and visions and develop a brand standards guide. Everything you will need to keep your new brand consistent and strong through out the years.