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Leadership Preparatory Academy is a prestigious Christian private secondary school
catered to girls in 6th -12th grade.


BRIEF

The client wanted a logo and identity system redesign that reflected the culture of the school.


ORIGINAL LOGO

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FINAL LOGO

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After conducting market research, and interviews, we concluded with the brand guide below.


LOGO INTODUCTION

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the the symbol itself  and our company name – they have a fixed relationship that should never be changed in any way. 

The Full Logotype

The  Leadership Preparatory Academy Master-brand or Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of prestigious education.

It has a particular relationship with the Leadership Preparatory Academy name.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface is Roboto Bold and has also been chosen to compliment and balance perfectly with the logo symbol.

The logo is presented through the use of color as well as shape and form. The two primary colors are Gold and Dark Blue. It is a fresh and appealing blend of colors chosen for their strong combination - modern - professional - prestigious.

The Colors have been selected according to international standards as shown below and are easily implemented.

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LOGO CONSTRUCTION, CLEAR SPACE AND COMPUTATION

It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself  and our company name – they have a fixed relationship that should never be changed in any way. 

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APPLICATION ON A BACKGROUND


INCORRECT SHORT FORM LOGO APPLICATIONS

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APPLICATION - UNIFORM


APPLICATION - WEBSITE

- In progress - 

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Mobile App

- Currently In Progress -


MASCOT CONCEPTS

 1st Round Concepts

1st Round Concepts


FINAL


APPLICATION - CLOTHING