Assets – all of the elements that go into your social media ads.
Ad Sets – Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level.
Campaign – an advertising plan that usually targets a specific goal or milestone.
Click Through Rate (CTR) – The Percentage of people who clicked on your post of ad after seeing it. [ Click ÷ impressions = % ]
Copy – The written elements of your post or advertising
Cost Per Acquisition (CPA) – How much money it takes to convince someone to buy your product.
Cost per Click (CPC) – How much money it takes to get one person to click on your post or ad.
Cost Per Thousand Impressions (CPM) – How much money it takes to reach 1,000 people with your ad.
Creative – The visual or the multimedia elements of your advertisement.
Engagement – any type of interaction with your post or ad.
Impressions – The number of times people see your ad in a social feed.
Return on investment (ROI) - sum of all social media actions that create value, and the resources put in. Profit / total investment (people hours, ad budget, etc.) X 100 = social media ROI (as a percentage)
Targeting – Delivering content to a specific demographic or user to achieve a desired action